90% Emails are never opened. Compare that to 98% read rate for Text Messages! In
fact, 90% of text messages are read in the first five minutes and Texting has 8x the
response rate compared to Email. If you want your message opened by your subscribers
instantly, Texting is the way to go. Not everyone has a smart phone, not everyone has
a data plan, but all cellphones have texting built in. There’s no internet required on a
cellphone to use texting. Emails, social media, and apps require an internet connection
and do not guarantee instant delivery. Plus, your message might not even make it to
your audience with those avenues.